Experience
Contributions
Saved vendor costs charged by Avoka on a $3m project by creating design requirements, personas, use cases, journeymaps, wireframes, and prototypes in Axure based on research into current customer base and target prospects. Created POC new design patterns based on business goals and end-user research and testing.
Personas
Customer Journey Maps
Contributions
Created the design direction and solution for $10 million market evaluation startup. Created personas flow charts, storyboards, and journey maps working with an end-user group of 35 students. Designed product with development from whiteboards, sketches, wireframes, and visual comps that we tested using Sketch prototype. Kruted is like Linked In but for high school students, enabling schools and candidates to find each other.
Persona specific tools
Contributions
Lead designer for identity management platform OptumID and Provisioning. Care coordination and data lake extension future product design.
Optum Sign In
Card Sorting
Personas
Site Map
Whiteboarding
Contributions
Helped lead the redesign of legacy Investor Relations desktop and mobile application.
Managed and directed Client Advisory Board outreach research to over 250 clients with 80 interviews, surveys and usability tests.
NASDAQ - Advisory Service
NASDAQ - Dashboard
NASDAQ - Workflow
Contributions
Design iPhone Apps for emerging Health Information Exchange (HIE) business opportunity. Lead Designer on an industry first convergence of billing data with real time clinical data for Accountable Care Organization analytics tool. Created user centered designs that were instrumental in displaying capabilities that closed a $4 million services contract with VHA.
Patent: US US20120296672A1
Thomson Reuters - Targeting
mHIE
Thomson Reuters - mHIE Demo
Thomson Reuters - mHIE Workflow
Thomson Reuters - mHIE Personas
Thomson Reuters - mHIE Whitepaper (built on my UX scenarios)
Contributions
Migrated over 50 websites into integrated Dealer Services interface to improve process functionality. Surfacing key functionality for customized role based interfaces. Supported financing, vehicle service contracts, and F&I Product servicing representing over $19 billion in outstanding wholesale credit.
Ally - Calculator
Contributions
Effectively worked with business, agile development, sales, marketing, and customers to define and execute requirements on time, on budget, while yeilding ROI.
Awarded best run beta program and launched Rational Business Developer’s first online community and resource center for EGL and Rich UI for Web 2.0 applications.
IBM - Jazz Wireframe
IBM - Jazz
IBM - Rational Sketching Tool, Wireframe
IBM - EGL Cafe
Contributions
Led over 40 successful projects including: Exchange traded funds, portfolio review, transfer money/shares, ECN, fixed income, mutual fund library, and specific share trading.
Fidelity Investments
Fidelity - ETF Evaluator
Fidelity - ETF Portfolio Design
Fidelity Portfolio Review
Contributions
Delivered web site that supported learning and training of all employees to use a new $10 million web-based accounting system. This site 'A Better Learning Environment' (ABLE) provides web-based documentation for online financial tools, including chart of accounts, financial systems, and policies.
Contributions
The product concept was a combined effort between Patrick and his wife. They came up with idea after seeing their small children, older parents and even themselves struggle with the messy tooth paste dispensers. They then mocked up concepts, rendered a 3d model, created animations, photo realistic images and a web site. Lise found and hired a local technology IP patent lawyer and together they proceeded to fight in litigation to obtain their patent for 7 years.
Patent: US US9808077B2
ToothPods
First there was Tooth Powder, then there was Tooth Paste, now there are ToothPods!
Customize
Toothpods were created with the concept that people could customize their own ToothPod design. They could choose the color of the dispenser elements, the brush, and the flavor/color of the Pods themselves. The idea was that they could also add a figure such as a dinosaur, racing car, or princess for kids - making the way for cross merchandising.
Joe Ranft
LinkedIn